Pay attention to details!

Go through your entire to-do list, then do and redo. That means patching any holes in the walls, fixing leaky faucets and replacing burned-out light bulbs. Buy fresh towels and put all the toilet lids down. Hide wastebaskets. Play soft music (tuned to the same station) throughout the house. Put dirty dishes in the dishwasher. Alphabetize your spice jars and line up all the shoes in your closet. Play up the zones in your garage...designate one area for sporting goods, one for lawn care, one for seasonal decorations, etc. "Organization helps sell a home," says Lisa LaPorta, a designer on HGTV's Designed To Sell.

Buyers want to buy your home for as little as possible! Through detailed comparisons between your home and recently sold homes, and other properties currently in your neighborhood, together we can determine what your home is really worth in today's market. In the industry this is called a Comparative Market Analysis or CMA. We will do this research for you, as part of our full service program.

• Buyers have their own timelines, which might - or might not - be yours! We make sure they don't waste your time by qualifying them as to their real ability to afford your home.

• We have more buyers interested in your home and that means more money in your pocket when it is sold. Our extensive marketing of your home assures you of maximum value. For example, our web site will market your property all across the web. It will appear on Yahoo Real Estate, Zillow.com, Trulia, Microsoft MSN HomeAdvisor, Craig's List, Google, Backpage and other top national sites. We can place your home on our web site within a few minutes' time!

• When we begin marketing your home, we will immediately notify all the buyers that we are helping find their ideal home. We'll also send an email "blast" to notify all the hundreds of REALTORSŪ in this area that we work with, who quickly tell their homebuyers. It is a powerful way to jump-start the sale of your home!

• We will walk through your home with you and advise you how to present your property to maximize its selling price. Some improvements are worth it, and some are not! Be careful.

• Negotiating the contract can be stressful and confusing. We will represent you, looking after your best interests, so you'll present a strong negotiating position to get a buyer's agreement to terms that are most important to you.

• A second negotiation often will come up after the buyer's inspector goes through your home and the buyer requires you to perform certain repairs. Often inspection issues are loaded with both major and minor concerns. We know how to deal with these, separating those that are truly "deal-killers" from the rest, and we will help you to keep more money in your pocket and still have the buyer stay on track to closing.

• Contracts are complicated, and intimidating. You don't want to go to a closing with some doubts. You will have the full benefit of our real estate experience and knowledge for a smooth and successful closing. We recommend that you do not sign on any dotted lines without asking us first.

• We are a "full service" REALTOR. When you hire us, we become your advocate and always put your interests ahead of our own. All of your transaction details are confidential - and remain that way even after closing! We will follow your wishes, providing information so you will be able to make the best decisions possible.

• We will always be truthful and honest and accountable. Sellers rely on our experience and knowledge and we will share that in all our dealings.

• We will keep you informed of market changes and feedback from showings on your property. We will never be the "disappearing REALTOR"! We promise to contact you at least once a week, so that you never feel "out of the loop"! We will always return your phone calls or emails. 

• We pay all the costs for our extensive marketing program. You pay no up front costs for our services. So you can bet that we will work hard to get your home sold, for as much as this market will possibly bear. We will also work within your time frame and your needs. For example, sometimes it can be hard to sell and move out of your current home, and buy and move into a new home, all at the same time! We can help smooth this out.

• Call or email us. Ask for our FREE package of information. We will also come to your home or office and go over a plan that details exactly how we will market your home. There is absolutely no obligation so don't let this opportunity pass. It is part of our pledge to you to offer you this service.
  
  
  Try This 
  SPECIAL NO-RISK OFFER!
   
  Put more money in your pocket with the Hassle-Free Listing, exclusively with the Joan Shaffer Group. 
  
  Most real estate brokers will charge you the same fee no matter how your home sells....even if you find the buyer first! 
  With the Hassle-Free Listing you have complete flexibility....
  from "Full Service" to "Do It Yourself".
  
  1%     Through your own efforts you have already found a
  ready and willing buyer who is eager to proceed.  There is no other
  agent involved.  You don't want us to represent you, do any marketing
  or negotiating on your behalf, but you do want help in writing the
  contract, coordinating the details and walking it through
  escrow.  Our fee is just 1% of the purchase price. 
  
  
  4%     We do all the listing activities for you including marketing
  and advertising, assisting you in determining a target sales price,
  providing and upating you with current market conditions and
  representing your best interests.   Through our efforts we bring a contract 
  to you from a buyer who is not represented by an agent.  We will
  communicate terms of the offer, treat everyone fairly and honestly,
  write the contract and coordinate the sale through escrow to closing. 
  There is no other agent involved.  Our fee is just 4% at closing.
  
  
  6%     Another agent represents the buyer.  We represent you as
  your agent and advocate, putting your interests before our own,
  providing updated market information, assisting you in proper pricing
  and performing all other duties required by the listing agreement. 
  We follow up with all parties, communicate regularly and keep you
  informed of showing feedback, lender status, etc.   We assist you 
  in negotiating all contract and inspection issues. You pay 
  a total of 6% to be split between agents at closing.
  
  We guarantee our service.  Our "Easy Exit Listing" means if you are ever unhappy with our service, you can fire us!
  
  CALL TODAY FOR DETAILS.